The address for obtaining tickets to a popular quiz show flashes on the TV screen,but the image disappears before Sergei has had a chance to write down the complete address.To his surprise,however,he has retained a momentary mental image of the five-digit zip code.His experience best illustrates ________ memory.
A) iconic
B) implicit
C) echoic
D) procedural

Question

Quizplus · Accepted Answer

Iconic memory refers to our sensory memory of visual information, which lasts for only a fraction of a second. In this scenario, Sergei was able to retain a momentary image of the zip code, which suggests that he experienced iconic memory.

The Address for Obtaining Tickets to a Popular Quiz Show