To help Janet overcome her nearly irresistible craving for chocolate,a therapist provides her with a supply of chocolate candies that contain solidified droplets of a harmless but very bitter-tasting substance.This approach to treatment best illustrates

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This scenario describes the use of aversive conditioning, in which an unpleasant stimulus (the bitter taste) is associated with the behavior or substance that the individual wants to avoid (chocolate). By repeatedly pairing the two, the individual may learn to associate the chocolate with the unpleasant taste and therefore reduce the craving for it.

To Help Janet Overcome Her Nearly Irresistible Craving for Chocolate,a