Our motivation to achieve success and avoid failure is most directly influenced by our

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Our possible selves, which are the potential versions of who we could become, can motivate us to achieve success and avoid failure. We may envision a positive future self and work towards that or fear becoming a negative future self and work to prevent that outcome. Conditioning, defensive self-esteem, and narcissism may also indirectly influence our motivation, but not as directly as our possible selves.

Our Motivation to Achieve Success and Avoid Failure Is Most