After she received a free hand-painted Christmas ornament from a religious organization,Mrs.Montevecchi felt obligated to mail a cash donation to the organization.Her response to the free gift best illustrates the impact of the

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The reciprocity norm is the social expectation that people will respond to others' kindnesses with similar benevolent behavior. In this scenario, Mrs. Montevecchi received a free gift from a religious organization, which triggered the reciprocity norm and prompted her to feel obligated to send a cash donation in return.

After She Received a Free Hand-Painted Christmas Ornament from a Religious