Every twenty-fifth person who subscribed to a weekly news magazine was contacted by market researchers to complete a survey of opinions regarding the magazine's contents.The researchers were applying the technique known as
A) naturalistic observation.
B) the double-blind procedure.
C) random sampling.
D) replication.

Question

Quizplus · Accepted Answer

The technique being applied in this scenario is random sampling, as every twenty-fifth subscriber is being contacted in order to represent the larger population of subscribers. Naturalistic observation involves observing behavior in its natural setting without manipulation, the double-blind procedure is a method used in experiments to prevent bias, and replication involves repeating a study to see if the same results are obtained. None of these techniques are being directly applied in this scenario.

Every Twenty-Fifth Person Who Subscribed to a Weekly News Magazine