Billy and his mom go to Toys-R-Us and Billy heads straight for the bright pink Barbie aisle.Billy's mom doesn't say anything but firmly steers him back toward the primarily blue aisles containing construction toys and action figures.This is an example of

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This scenario represents gendered expectations, where Billy's mom is assuming that because he is a boy, he should not be interested in playing with toys targeted towards girls (such as Barbie dolls). This reinforces the idea that certain toys and gender roles are only meant for particular genders.

Billy and His Mom Go to Toys-R-Us and Billy Heads