This theory applies social psychological principles to understand why people behave differently when they are in groups than when they are alone.

Question

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The Contagion theory suggests that people tend to conform to the behavior of those around them in a group situation, even if it goes against their personal beliefs or values. This is due to a "contagion" effect where individuals are influenced by the collective behavior of the group.

This Theory Applies Social Psychological Principles to Understand Why People