According to this sociologist,postmodern societies focus on simulation and the creation and interplay of images and signs.

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Baudrillard is well known for his theories on simulation and the hyperreality of postmodern societies. He argues that in our contemporary world, we have moved beyond representation and into a realm of simulation, where images and signs take on a life of their own and function as independent entities, divorced from any real-world referents. This perspective has important implications for how we understand the role of media, advertising, and consumer culture in shaping our experiences of the world.

According to This Sociologist,postmodern Societies Focus on Simulation and the Creation