In order to cultivate a favorable picture of the organization,Rhodes Group,a financial services corporation,advertises itself to potential applicants by using the slogan,"Investing in you no matter what road you take." This scenario is an example of _____ advertising.
A) viral
B) image
C) proactive
D) saturation
E) signature

Question

Quizplus · Accepted Answer

The scenario describes the use of an image advertising strategy, where Rhodes Group is attempting to create a positive perception of the company amongst potential applicants through the use of a catchy slogan. Image advertising focuses on creating a favorable image and reputation of a company to attract potential customers or employees.

In Order to Cultivate a Favorable Picture of the Organization,Rhodes