According to the diffusion innovation theory, _____ are the risk takers, always the first to try new products and ideas.
A)early majority
B)late majority
C) early adopters
D) innovators

Question

According to the diffusion innovation theory, _____ are the risk takers, always the first to try new products and ideas.
A)​early majority
B)late majority
C) ​early adopters
D) ​innovators

Quizplus · Accepted Answer

Innovators are the group of people who are always the first to adopt new products and ideas. They are risk takers and are open to new experiences. The other options, early majority, late majority, and early adopters, are all groups that follow the innovators in the diffusion of innovation theory.

According to the Diffusion Innovation Theory, _____ Are the Risk