When Ray Kroc Franchised McDonalds, What Did He Do That

When Ray Kroc franchised McDonalds, what did he do that set the bar for future franchise operations?

A) He provided training and support to franchisees to ensure that quality would be consistent in every McDonalds restaurant.
B) He sold franchises in competing territories to encourage franchise owners to compete and come up with new innovations for the company.
C) He made a lot of money.
D) He set the bar high.
E) He licensed the McDonalds name to a wide variety of products, such as hats and shirts.