Once you have established your brand, you can develop new products and use the brand to promote it. This marketing strategy is called ________.

Question

Quizplus · Accepted Answer

Line extension is the marketing strategy of using an existing brand name to introduce new products within the same category or related categories. This strategy is often used to leverage the existing brand equity and consumer loyalty to increase sales and market share. With line extension, companies can save on marketing costs and benefit from the recognition and trust that their brand already enjoys. Therefore, A is the correct answer as it describes the marketing strategy in question.

Once You Have Established Your Brand, You Can Develop New