Line extension can work if the brand is strong and the new product is not completely dissimilar to the original.

Name: Line extension can work if the brand is strong and the new product is not completely dissimilar to the original.
Brand: Quizplus
Rating: 4.8 (41 reviews)

Question

Quizplus · Accepted Answer

This is because consumers are more likely to try new products from a brand they trust and are familiar with, and if the new product is related to the original, it can benefit from the positive associations and reputation of the established brand.

Line Extension Can Work If the Brand Is Strong and the New