A firm wishing to convey an upscale, high-end image will be better served by locating in an elegant suite in a prestigious office building than in a down-scale strip mall outside of town.

Question

Quizplus · Accepted Answer

The location and appearance of a firm can certainly contribute to the image and perception that customers or clients have of the business. A prestigious office building can convey a sense of professionalism, success, and luxury to clients, which reinforces the image of an upscale, high-end business. In contrast, a strip mall that looks rundown, cheap, and undesirable may not be the best choice for a firm that wants to project an aspirational or luxurious image.

A Firm Wishing to Convey an Upscale, High-End Image Will