The costs of securing new customers are invariably significantly lower than the costs of a repeat customer.

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The costs of securing new customers are typically higher than the costs of retaining existing customers. Repeat customers are more likely to purchase again and are more loyal, requiring less marketing and sales efforts to convince them to buy. Additionally, repeat customers often refer others to the business, further lowering acquisition costs.

The Costs of Securing New Customers Are Invariably Significantly Lower