________ advertising provides information about an organization rather than a specific product and is intended to create awareness about the firm and enhance its image.

Question

Quizplus · Accepted Answer

Institutional advertising is used to promote the overall image of a company or organization rather than a specific product or service. It is designed to create awareness and build a positive image in the minds of potential customers and stakeholders.

________ Advertising Provides Information About an Organization Rather Than a Specific