The primary focus of database marketing is on relationship-building rather than sales.

Question

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The primary goal of database marketing is to build and maintain long-term customer relationships rather than just focus on immediate sales. The data and insights gathered through database marketing enable businesses to personalize their interactions with customers, anticipate their needs and preferences, and provide them with targeted offers, content, and customer service. Through consistent engagement and nurturing, businesses can strengthen their bonds with customers, increase their loyalty and advocacy, and ultimately generate more sales and revenue in the long run.

The Primary Focus of Database Marketing Is on Relationship-Building Rather