J. Conrad Levinson coined the term guerilla marketing in 1984 with his book of the same title, meaning original, unconventional, and inexpensive small-business strategies.
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Q39: Promotional tools are best used when the
Q40: The _ analysis is a process that
Q41: Think of a guerilla marketing idea. How
Q42: What are the objectives of advertising?
Q43: If you had to choose one, would
Q45: The number and variety of online social
Q46: The use of trade show exhibits is
Q47: Lifestyle marketing aligns with traditional demographic approaches.
Q48: How would you build positive public relations
Q49: Write a press release using the example
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