According to Guerilla Marketing Attack by Jay Levinson, when consumers in the furniture industry rated factors affecting their purchase decision, ________. A) Price was by far the most important variable B) Price was the ninth most important variable C) Price was not deemed to be a critical or relevant variable in the purchase decision D) Price was the 25th most important variable

Question

Quizplus · Accepted Answer

According to Guerilla Marketing Attack by Jay Levinson, when consumers in the furniture industry rated factors affecting their purchase decision, price was ranked as the ninth most important variable.

According to Guerilla Marketing Attack by Jay Levinson, When Consumers