Dividing the market by purchase behaviors that have been observed is ________ segmentation.

Question

Quizplus · Accepted Answer

Behavioral segmentation is the division of a market based on the different ways buyers behave toward a product. This segmentation can be done based on purchase behaviors, usage patterns, or decision-making processes, making A the best choice. Psychographic segmentation involves dividing the market by lifestyle, values, or personality traits, demographic segmentation involves dividing the market by demographic factors such as age, gender, income, etc, and geographic segmentation involves dividing the market by geographic location. E) All of the above is incorrect as it includes options that do not apply to the given question.

Dividing the Market by Purchase Behaviors That Have Been Observed