________ is the addition of offerings beyond the company's core product or service.
A) Franchising
B) Diversification
C) Licensing
D) Complementing

Question

Quizplus · Accepted Answer

Diversification refers to the strategy of adding new offerings or products beyond the company's core product or service. Franchising, licensing, and complementing do not necessarily involve the addition of new offerings or products.

________ Is the Addition of Offerings Beyond the Company's Core