________ advertising provides information about an organization rather than a specific product and is intended to create awareness about the firm and enhance its image.

Question

Quizplus · Accepted Answer

Institutional advertising is focused on promoting the image, reputation, and overall identity of an organization, rather than a specific product or service offered by the company. Its goal is to create awareness, build trust and credibility, and enhance the brand reputation of the organization among its target customers, employees, and stakeholders. In contrast, product advertising is designed to promote a specific offering, while trade advertising targets wholesalers and retailers who sell the product. Bulk advertising refers to the practice of promoting large quantities of products at discounted prices.

________ Advertising Provides Information About an Organization Rather Than a Specific