Marketing inspired by a commitment to a social, political or environmental issue is called ________.
A) socially responsible business
B) philanthropy
C) cause-related marketing
D) person marketing

Question

Quizplus · Accepted Answer

Cause-related marketing is marketing inspired by a commitment to a social, political or environmental issue. Socially responsible business involves broader actions taken by a company to be accountable for the impact of its business practices on society and the environment. Philanthropy involves charitable donations or actions taken to support a specific cause. Person marketing involves marketing a specific individual, such as a celebrity or athlete.

Marketing Inspired by a Commitment to a Social, Political or Environmental