Which of the following is a way to use cause-related marketing in your business?
A) Pay employees to volunteer some time toward community service.
B) Advertise that you support a social, political, or environmental cause, without actually giving any money or time to the cause.
C) Donate a small percentage of your revenue to a cause, but don't tell anyone.
D) Substitute it for publicity.

Question

Quizplus · Accepted Answer

Paying employees to volunteer time toward community service is a form of cause-related marketing, as it directly supports a cause while potentially enhancing the company's image.

Which of the Following Is a Way to Use Cause-Related