Positioning your product in the market involves ________.
A) buying advertising and obtaining publicity
B) distinguishing your product by demonstrating to customers that it is the cheapest in the market
C) distinguishing your product from others being offered to the market segments you have targeted
D) moving it to the top in search engine optimizing

Question

Quizplus · Accepted Answer

Positioning involves differentiating your product from others in the market by highlighting unique features and benefits that appeal to your target audience. It's about creating a unique perception of your product in the minds of consumers. Buying advertising or obtaining publicity are tactics that can help promote your product, but they are not the core of positioning. Emphasizing low price is also not always effective, as customers may value other factors like quality or convenience more. Moving your product to the top in search engine results doesn't necessarily create a unique positioning either, as it only addresses the visibility of your product rather than its distinctiveness.

Positioning Your Product in the Market Involves ________