Questions like "What are you deeply passionate about?", "What can you be the best in the world at?" and "What drives your economic engine?" are important to define your hedgehog concept, according to the work of Jim Collins.

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Jim Collins introduced the concept of the Hedgehog Concept in his book "Good to Great," and asks these questions to help individuals and organizations define their core purpose and focus.

Questions Like "What Are You Deeply Passionate About?", "What Can