An American executive went to a Middle Eastern country to sign an oil contract. Before the contract was signed, the American and the Arab official met for tea. Relaxing, the American put his feet up on a table. The official became angry and left the room. Later it was found that showing the soles of shoes was a serious insult. This represents which barrier to international trade?

Question

Quizplus · Accepted Answer

The incident in the scenario represents a cultural barrier to international trade, as it was a result of a cultural difference and misunderstanding. The American executive unknowingly violated a cultural norm by showing the soles of his shoes, which was a serious insult in the Middle Eastern country.

An American Executive Went to a Middle Eastern Country to Sign