When evaluating existing buildings, retailers:
A) need to find the lowest cost per square foot possible due to the need for maximum display space.
B) should locate in store space previously occupied by a similar type of business.
C) should recognize that the store's appearance and layout create an image for the customers of the business.
D) can discount the interior appearance of the building if it has a strong exterior appeal.

Question

Quizplus · Accepted Answer

Retailers should recognize that the appearance and layout of the store create an image for the customers of the business. This means that the exterior and interior of the building should be well-maintained and visually appealing to attract customers and create a positive impression. While cost and previous occupancy can be factors in evaluating buildings, they should not be the sole focus when considering a retail location.

When Evaluating Existing Buildings, Retailers