What is the 40-30-20-10 rule in retailing?
A) A way of figuring who your best and worst customers are
B) A formula for calculating the ratio of expenditures on signage, displays, advertising, and interior decorating
C) An expression of the decline of the value of store space as you move front to back in the store
D) The percentage of customers who move straight into a store, go right, go left, leave before fully entering

Question

Quizplus · Accepted Answer

The 40-30-20-10 rule in retailing refers to the concept that the value of store space declines as you move from the front to the back of the store. Retailers typically allocate 40% of their space to the front of the store, 30% to the middle, 20% to the rear, and 10% to storage and other non-customer areas. This helps retailers optimize their use of space and maximize sales.

What Is the 40-30-20-10 Rule in Retailing