Which of the following statements about price is true?
A)Price measures what the customer must exchange to obtain goods and services in the marketplace.
B)Target market, business image, and price are closely related.
C)For most goods and services, there is an acceptable price range and not a single "ideal price."
D)All of the above

Question

Quizplus · Accepted Answer

All three statements are true. Price is the measure of what the customer must exchange to obtain goods and services in the marketplace. Setting the right price is closely related to the target market and the overall business image. And, for most goods and services, there is a range of prices that are acceptable to customers, rather than a single ideal price.

Which of the Following Statements About Price Is True