A common pricing mistake entrepreneurs make is lowering prices because they fail to recognize the ________.
A)extra value, convenience, service, and quality they offer their customers
B)advantages they have due to their lower cost structure
C)complexities that larger competitors have to face
D)driving need that all customers have to find the lowest price possible

Question

Quizplus · Accepted Answer

Lowering prices without recognizing the extra value, convenience, service, and quality a business offers its customers can lead to lower profit margins and undervaluation of the business's offerings.

A Common Pricing Mistake Entrepreneurs Make Is Lowering Prices Because