The top business challenge that drives pricing decisions is the ________.
A)increased price transparency
B)increased price sensitivity of customers
C)need to protect the brand's image
D)increased pricing aggressiveness from competitors

Question

Quizplus · Accepted Answer

Increased price sensitivity of customers is a primary challenge as it directly affects demand and sales, making it crucial for businesses to adjust pricing strategies accordingly.

The Top Business Challenge That Drives Pricing Decisions Is the ________