________ pricing is a technique that involves marking down the normal price of a popular item in an attempt to attract more customers who make incidental purchases of other items at regular prices.
A)Leader
B)Markup
C)Markdown
D)Multiple unit

Question

Quizplus · Accepted Answer

Leader pricing is a technique where a popular item is discounted to attract customers who will also buy other items at regular prices. This helps businesses increase overall sales and revenue. Markup pricing involves adding a percentage to the cost of the item to determine the selling price, while markdown pricing involves reducing the selling price of an item to clear inventory or to promote sales. Multiple unit pricing is a technique where a discount is offered when customers buy multiple units of the same item.

________ Pricing Is a Technique That Involves Marking Down the Normal