A technique that greatly simplifies the pricing function by pricing different products in a product line at different price points, depending on their quality, features and cost, is referred to as odd pricing.

Question

Quizplus · Accepted Answer

The technique described is known as "price lining" or "product line pricing," not "odd pricing." Odd pricing refers to setting prices just below a round number, like $9.99 instead of $10.00.

A Technique That Greatly Simplifies the Pricing Function by Pricing