The ________ is the percentage of visitors to the site who actually make a purchase and the average is about ________ percent

Question

Quizplus · Accepted Answer

Conversion rate measures the percentage of visitors who make a purchase and the average conversion rate is around 3.2%. Bounce back rate is not a commonly used term in digital marketing, and cost per acquisition refers to the cost of acquiring a new customer, not the percentage of visitors who make a purchase.

The ________ Is the Percentage of Visitors to the Site