Click-through rate measures the proportion of people who see an online ad and actually click on it to reach the company's Web site.

Question

Quizplus · Accepted Answer

Click-through rate (CTR) is defined as the ratio of clicks on a specific link to the number of times the link was displayed or shown. It is used to measure the effectiveness of an online advertising campaign for a particular website, social media, or email campaign. Therefore, the statement is true.

Click-Through Rate Measures the Proportion of People Who See an Online