A marketing strategy that relies on three principles to speed products to market, shorten customer response times in manufacturing, and deliver and reduce the administrative time required to fill an order is:

Question

Quizplus · Accepted Answer

The marketing strategy described is time compression management (TCM), which focuses on speeding up the process from product development to delivery to the customer in order to reduce time and costs. TQM focuses on improving product quality, CEM focuses on improving the customer experience, and guerilla marketing is a non-traditional and unconventional marketing approach.

A Marketing Strategy That Relies on Three Principles to Speed