When the franchiser has the right to establish a semi-independent organization in a particular territory to recruit, sell, and support other franchises, it is known as a ________ franchise.

Question

Quizplus · Accepted Answer

A master franchise allows the franchiser to establish a semi-independent organization in a particular territory to recruit, sell, and support other franchises. This allows the franchiser to expand rapidly in a new territory while limiting their own involvement in day-to-day operations.

When the Franchiser Has the Right to Establish a Semi-Independent