Defining the company's target market, its characteristics, and its potential is part of which element of the business plan?
A) Description of the product or service
B) Marketing strategy
C) Competitor analysis
D) Business and industry profile

Question

Quizplus · Accepted Answer

Defining the target market, its characteristics, and potential is part of the marketing strategy section of the business plan.

Defining the Company's Target Market, Its Characteristics, and Its Potential