Proving that a profitable market exists involves:
A) proving that customers in the marketplace need or want the good or service and are willing to pay for it.
B) documenting claims about market size and growth rates with as much factual information as possible.
C) making claims such as "This market is so big that if we get just 1 percent of it, we'll be profitable within 6 months."
D) A and B only

Question

Quizplus · Accepted Answer

Proving that a profitable market exists involves both proving that customers in the marketplace need or want the good or service and are willing to pay for it (A) and documenting claims about market size and growth rates with as much factual information as possible (B). Making claims without factual information (C) is not sufficient evidence of a profitable market.

Proving That a Profitable Market Exists Involves