The section of the business plan that describes the company's products or services should focus on how a business will transform the tangible features of its products or services into important, but often intangible, customer benefits.

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The section of the business plan that describes the company's products or services should focus on how a business will transform the tangible features of its products or services into important, but often intangible, customer benefits.

The Section of the Business Plan That Describes the Company's