The balanced scorecard ideally looks at a business from four important perspectives relating to:

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The balanced scorecard looks at a business from four important perspectives relating to customers (external perspective), internal factors (internal perspective), innovation (learning and growth perspective), and finances (financial perspective). This helps businesses evaluate their performance and progress towards achieving their goals in a comprehensive and balanced way. Option D is the only choice that includes all four of these perspectives.

The Balanced Scorecard Ideally Looks at a Business from Four