Conducting a SWOT analysis for her own business and for her key competitors allows an entrepreneur to gain a competitive edge by matching her company's strengths against her competitors' weaknesses.

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Conducting a SWOT analysis helps the entrepreneur to identify their company's strengths, weaknesses, opportunities, and threats. By comparing their strengths against their competitors' weaknesses, they can create a competitive advantage for their business.

Conducting a SWOT Analysis for Her Own Business and for Her