For every 3,000 new product ideas, four make it to the development stage, two are actually launched, and only one becomes successful in the market.

Name: For every 3,000 new product ideas, four make it to the development stage, two are actually launched, and only one becomes successful in the market.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is a commonly cited statistic in the product development industry, known as the "3-2-1 rule." It highlights the difficulty and risk in bringing a new product to market successfully.

For Every 3,000 New Product Ideas, Four Make It to the Development