Reilly's Law of Retail Gravitation ________.
A)uses the analogy of gravity to estimate the attractiveness of a particular business to potential customers
B)predicts the declining fate of brick-and-mortar retail to online shopping
C)is based on downward trending of established locations
D)uses the analogy of contagious diseases and attracting customers

Question

Quizplus · Accepted Answer

Reilly's Law of Retail Gravitation uses the analogy of gravity to estimate the attractiveness of a particular business to potential customers. This means that it takes into account factors such as distance, size, and competition to determine the "gravitational pull" or attractiveness of a particular store or location to customers. It does not predict the declining fate of brick-and-mortar retail, nor is it based on downward trending of established locations or the analogy of contagious diseases.