For entrepreneurial companies that lack brand and name recognition, and if building name recognition is one of the keys to success on the Web, one effective and affordable option may be to ________.

Question

Quizplus · Accepted Answer

Forming strategic alliances with larger companies can provide the smaller company with increased credibility and exposure to a larger audience, helping to build brand and name recognition in a cost-effective way. This can be particularly important for entrepreneurial companies that lack the resources for significant online promotion or advertising campaigns. While investing in online promotion and developing better brand recognition can be effective strategies, they may be more costly and time-consuming than forming strategic alliances with established companies. Viral marketing can also be effective in building brand recognition, but it can be difficult to predict and replicate.

For Entrepreneurial Companies That Lack Brand and Name Recognition, and If