A method of increasing customer loyalty and establishing better relationships is to develop a community of customers with similar interests who can use chat rooms, message boards, guest books, etc.

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Developing a community of customers with similar interests can help build a sense of belonging and increase customer loyalty. Chat rooms, message boards, and other interactive features can facilitate communication and interaction among customers, promoting a sense of community and strengthening relationships with the brand.

A Method of Increasing Customer Loyalty and Establishing Better Relationships