The foundation of every business is ________.
A)its products and services
B)satisfying the customer through a customer-driven marketing strategy
C)doing whatever it takes to earn a profit
D)operating in a socially responsible manner

Question

Quizplus · Accepted Answer

While all of these elements are important to the success of a business, the foundation or core principle should be satisfying the customer through a customer-driven marketing strategy. This is because without customers, a business cannot exist or generate profits, and to attract and retain customers, businesses must focus on meeting their needs and wants through effective marketing.

The Foundation of Every Business Is ________