The company's target customer should permeate the entire business, from the merchandise purchased, in the layout and decor of the store, and on the Web site.

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The target customer should be at the forefront of all business decisions, including merchandise selection, store layout and decor, and website design. This ensures that the company is catering to the needs and preferences of its intended audience.

The Company's Target Customer Should Permeate the Entire Business, from the Merchandise