One "natural" advantage small businesses have over large businesses, which can be a significant competitive advantage, is ________.
A)building a community with customers and connecting with them on an emotional level
B)their ability to conduct market research
C)their lower costs
D)their ability to serve many highly diverse target markets

Question

Quizplus · Accepted Answer

Small businesses often have a closer relationship with their customers due to their size, allowing for a more personalized experience that can build a strong sense of community and emotional connection. Large businesses may struggle to achieve this level of intimacy with their customers.

One "Natural" Advantage Small Businesses Have Over Large Businesses, Which